Right now, if the Tuesday 10am block sits empty, exactly one person in your building loses sleep over it: you. CourtFull Operate changes that. You keep running the building; we run the demand: the calendar, the products, the leagues, the captains, the automation. And we answer for the utilization number in dollars, every month. Here is exactly what that looks like, down to the report that lands in your inbox.
Ninety percent of the intelligence goes in here. Week one is remote: your data becomes your Court-Hour P&L. Week two we are in your building at three different dayparts, at your front desk, and across the table from you locking the operating agreement. Weeks three and four, the system goes live.
You're basically here every week already. The Tuesday 7pm intermediate group has one spot open this season, same eight people, and your level. I can put your name on it right now.
No problem. What's your number? If a spot is still open Thursday, I'll text you before it goes to the waitlist.
This is our work, not another job for your staff. It runs inside your booking platform, your email and SMS lists, and the captain group chats. Your team keeps running the building: the front desk, the floor, the daily open and close. We run the demand, on this schedule:
Why not someone standing in your lobby every day? Because this work does not happen in the lobby. It happens in the calendar, the data, and a few hundred text threads. The person in your lobby is your front desk, and Thursday is when we hand them exactly what to say.
One page: your utilization against the locked baseline, in dollars, what moved and what moved it, and next month's plays. The report is one page of accountability, not the product. The product is the programming it describes. No impressions, no clicks, no deck.
Every 1% fuller is worth about $14,560 a year on a 10-court building. If we make you 5% fuller, the entire first year of CourtFull has paid for itself.
Operating requires authority: admin access to your booking platform, your email and SMS lists, and your ad accounts, plus a standing weekly call with your front-desk lead. In exchange, the boundary is written into the agreement and enforced both ways.
Many indoor facilities operate under a franchise, and some feel like they are competing with their own franchisor for local demand. CourtFull is built for that reality, by a former franchisee: Mic built and sold his Brass Tap locations inside a national franchise system, so he has run a business under an FDD, brand standards, and approved-vendor rules. The division of labor is clean. Your franchisor owns the brand and the national playbook. CourtFull operates the local membership function inside it, within your agreement, with scope reviewed with you and your franchisor against brand and vendor requirements before anything goes live. CourtFull does not provide legal advice.
The fee is not buying hours and it is not a headcount. It is an installed system aimed at your gap: no recruiting, no benefits, no turnover risk, and a cross-facility pattern library that sharpens with every building CourtFull operates. The initial term is six months because league cycles run six to eight weeks and honest results do not exist in thirty days; the agreement includes a written month-four checkpoint, in dollars, scheduled before any renewal conversation.
The install starts with the CourtFull Audit: $3,500, built from your own booking data, fully credited toward installation within 30 days.